Where to begin? It feels like Oman has it all. With a population of just 5 million in a country the size of Italy, it never feels crowded.  Even in the capital city Muscat, where nearly 50% of the population lives, everything is spread out and the architecture is true to its traditions. The city is formed around old Muttrah, with its winding souks and attractive waterfront. Throughout the country people are friendly and open, their culture of hospitality making you feel instantly welcomed. Oman is modern and easy to travel in, but it has an old heart, a country of understated style.

It is however, the wide open spaces of Oman that make it such an enticing destination. The country is one big adventure playground. Mountains, deserts, beaches, wadis and dramatic coastlines make Oman’s landscape surprisingly varied – not at all the featureless desert that many people imagine.

With its unrivalled network of well maintained dirt roads as well as great highways, it’s the perfect country for an adventurous road trip. Drive up to Oman’s highest mountain, dune bash through deserts or splash through lush palm-filled wadis. Do it all with curious goats and friendly camels for company. Stay in desert camps, traditional guesthouses and luxury resorts, or if you’re so inclined, wild camp your way around some of the most beautiful locations you could hope to stay in. And do it all in a predictably warm and dry climate.

Sound good? Of course it does.